Social marketing in action : cases from around the world
| Other Authors: | Basil, Debra Z., Diaz Meneses, Gonzalo, Basil, Michael D. |
|---|---|
| Published: |
Singapore:
Springer,
2019.
|
| Series: |
Springer texts in business and economics
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2019BookSocialMarketingInActioncompressed.pdf |
| Physical Description: |
1 online resource (xxxi, 462 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783030130206 (electronic book) |