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Entertainment science : data analytics and practical theory for movies, games, books, and music

Main Author: Hennig-Thurau, Thorsten
Other Authors: Houston, Mark B.
Published: Cham: Springer, 2019.
Subjects:
Performing arts -- > Marketing
Amusements -- > Marketing
Mass media -- > Marketing
Marketing -- > Management
Electronic books
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2019BookEntertainmentSciencecompressed.pdf
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