A concise guide to market research : the process, data, and methods using IBM SPSS statistics
| Main Author: | Sarstedt, Marko |
|---|---|
| Other Authors: | Mooi, Erik |
| Published: |
Berlin, Germany:
Springer,
2019.
|
| Edition: | Third edition. |
| Series: |
Springer texts in business and economics
|
| Subjects: |