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| LEADER |
01138cam a2200289 7i4500 |
| 001 |
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|a 9783662567074 (electronic book)
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| 090 |
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|a HF5415.2
|b .S27 2019
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| 100 |
1 |
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|a Sarstedt, Marko
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| 245 |
1 |
2 |
|a A concise guide to market research :
|b the process, data, and methods using IBM SPSS statistics
|c Marko Sarstedt, Erik Mooi.
|
| 250 |
|
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|a Third edition.
|
| 264 |
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1 |
|a Berlin, Germany:
|b Springer,
|c 2019.
|
| 300 |
|
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|a 1 online resource (xv, 396 pages):
|b illustrations, text file, PDF.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
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|a online resource
|2 rdacarrier
|
| 490 |
0 |
|
|a Springer texts in business and economics
|
| 650 |
|
0 |
|a Marketing research --
|x Statistical methods
|
| 650 |
|
0 |
|a Statistics
|
| 650 |
|
0 |
|a Management science
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| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Mooi, Erik
|
| 856 |
4 |
2 |
|a http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2019BookAConciseGuideToMarketResearchcompressed.pdf
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 998 |
|
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|a Marketing, Degree
|
| 999 |
|
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|a EBO0000287
|b EBOOK
|c EBOOK
|e Electronic resources
|
