A concise guide to market research : the process, data, and methods using IBM SPSS statistics
| Main Author: | Sarstedt, Marko |
|---|---|
| Other Authors: | Mooi, Erik |
| Published: |
Berlin, Germany:
Springer,
2019.
|
| Edition: | Third edition. |
| Series: |
Springer texts in business and economics
|
| Subjects: |
| Physical Description: |
1 online resource (xv, 396 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783662567074 (electronic book) |