APA Citation

Sarstedt, M., & Mooi, E. (2019). A concise guide to market research: The process, data, and methods using IBM SPSS statistics (Third edition.). Berlin, Germany: Springer.

Chicago Style Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Berlin, Germany: Springer, 2019.

MLA Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third edition. Berlin, Germany: Springer, 2019.

Warning: These citations may not always be 100% accurate.