A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Main Author: Sarstedt, Marko
Other Authors: Mooi, Erik
Published: Berlin, Germany: Springer, 2019.
Edition: Third edition.
Series: Springer texts in business and economics
Subjects:

Electronic resources

Call Number: HF5415 2 S27 2019
Accession No Item Category SMD Status Notes
EBO0000287 EBOOK EBOOK AVAILABLE