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Customer relationship management : concept, strategy, and tools

Main Author: Kumar, V
Other Authors: Reinartz, Werner
Published: Berlin, Germany: Springer-Verlag, 2018.
Edition: Third edition.
Series: Springer texts in business and economics
Subjects:
Customer relations -- > Management
Electronic books
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2018BookCustomerRelationshipManagementcompressed.pdf
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Internet

http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2018BookCustomerRelationshipManagementcompressed.pdf

Electronic resources

Call Number: HF5415 5 K46 2018
Accession No Item Category SMD Status Notes
EBO0000244 EBOOK EBOOK AVAILABLE

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