Customer relationship management : concept, strategy, and tools
| Main Author: | Kumar, V |
|---|---|
| Other Authors: | Reinartz, Werner |
| Published: |
Berlin, Germany:
Springer-Verlag,
2018.
|
| Edition: | Third edition. |
| Series: |
Springer texts in business and economics
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2018BookCustomerRelationshipManagementcompressed.pdf |
| Physical Description: |
1 online resource (xxv, 411 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783662553817 (electronic book) |