APA Citation

Kumar, V., & Reinartz, W. (2018). Customer relationship management: Concept, strategy, and tools (Third edition.). Berlin, Germany: Springer-Verlag.

Chicago Style Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. Third edition. Berlin, Germany: Springer-Verlag, 2018.

MLA Citation

Kumar, V., and Werner Reinartz. Customer Relationship Management: Concept, Strategy, and Tools. Third edition. Berlin, Germany: Springer-Verlag, 2018.

Warning: These citations may not always be 100% accurate.