Consumer behavior
| Main Author: | Kardes, Frank R |
|---|---|
| Other Authors: | Cronley, Maria L., Cline, Thomas W. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/FrankKardesMariaCronleyThomasClineConsumerBehaviorCengageLearning20101compress.pdf |
| Physical Description: |
1 online resource (xx, 421 pages): illustrations, text file, PDF. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0538745401 (electronic book) 9780538745406 (electronic book) |