The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
by: Hughes, Arthur Middleton
Published: (2003)
Database marketing : analyzing and managing customers
Main Author: | Blattberg, Robert C |
---|---|
Other Authors: | Overmars, Mark, Byung-Do, Kim, Neslin, Scott A. |
Series: |
International series in quantitative marketing
|
Subjects: | |
Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2008BookDatabaseMarketingcompressed.pdf |
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