Database marketing : analyzing and managing customers
| Main Author: | Blattberg, Robert C |
|---|---|
| Other Authors: | Overmars, Mark, Byung-Do, Kim, Neslin, Scott A. |
| Series: |
International series in quantitative marketing
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2008BookDatabaseMarketingcompressed.pdf |
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