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| LEADER |
01095cam a2200277 7i4500 |
| 001 |
0000053489 |
| 005 |
20200804090000.0 |
| 020 |
|
|
|a 9780387725796 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.126
|b .B53 2008
|
| 100 |
1 |
|
|a Blattberg, Robert C
|
| 245 |
1 |
0 |
|a Database marketing :
|b analyzing and managing customers
|c Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
|
| 264 |
|
|
|a New York, NY:
|b Springer,
|c 2008.
|
| 300 |
|
|
|a 1 online resource (xxiv, 781 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarier
|
| 490 |
0 |
|
|a International series in quantitative marketing
|
| 650 |
|
0 |
|a Consumer profiling
|
| 650 |
|
0 |
|a Database marketing
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Overmars, Mark
|
| 700 |
3 |
|
|a Byung-Do, Kim
|
| 700 |
1 |
|
|a Neslin, Scott A.
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2008BookDatabaseMarketingcompressed.pdf
|
| 997 |
|
|
|a Communication, Visual Art & Computing, Faculty
|b Computing, Department
|
| 999 |
|
|
|a EBO0000018
|b EBOOK
|c EBOOK
|e Electronic resources
|
