Database marketing : analyzing and managing customers
| Main Author: | Blattberg, Robert C |
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| Other Authors: | Overmars, Mark, Byung-Do, Kim, Neslin, Scott A. |
| Series: |
International series in quantitative marketing
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/2008BookDatabaseMarketingcompressed.pdf |
| Physical Description: |
1 online resource (xxiv, 781 pages): text file, PDF. |
|---|---|
| ISBN: |
9780387725796 (electronic book) |