APA Citation

Blattberg, R. C., Overmars, M., Byung-Do, K., & Neslin, S. A. Database marketing: Analyzing and managing customers.

Chicago Style Citation

Blattberg, Robert C., Mark Overmars, Kim Byung-Do, and Scott A. Neslin. Database Marketing: Analyzing and Managing Customers.

MLA Citation

Blattberg, Robert C., Mark Overmars, Kim Byung-Do, and Scott A. Neslin. Database Marketing: Analyzing and Managing Customers.

Warning: These citations may not always be 100% accurate.