International consumer behavior in the 21st century : impact on marketing strategy development

Main Author: Samli, A. Coskun
Published: New York: Springer, 2013.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/ACoskunSamliauthInternationalConsumerBehaviorinthe21stCenturyImpactonMarketingStrategyDevelopmentSpringerVerlagNewYork2013compress.pdf
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