International consumer behavior in the 21st century : impact on marketing strategy development

Main Author: Samli, A. Coskun
Published: New York: Springer, 2013.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/ACoskunSamliauthInternationalConsumerBehaviorinthe21stCenturyImpactonMarketingStrategyDevelopmentSpringerVerlagNewYork2013compress.pdf
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005 20200902090000.0
020 |a 9781461451259 (electronic book)  
090 0 0 |a HF5415.32   |b .S26 2013 
100 1 |a Samli, A. Coskun  
245 1 0 |a International consumer behavior in the 21st century :   |b impact on marketing strategy development   |c A. Coskun Samli. 
264 1 |a New York:   |b Springer,   |c 2013. 
300 |a 1 online resource (xx, 170 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior  
650 0 |a Marketing  
856 4 2 |u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/ACoskunSamliauthInternationalConsumerBehaviorinthe21stCenturyImpactonMarketingStrategyDevelopmentSpringerVerlagNewYork2013compress.pdf 
997 |a Business & Accountancy, Faculty 
999 |a EBO0000746  |b EBOOK  |c EBOOK  |e Electronic resources