International consumer behavior in the 21st century : impact on marketing strategy development
| Main Author: | Samli, A. Coskun |
|---|---|
| Published: |
New York:
Springer,
2013.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/ACoskunSamliauthInternationalConsumerBehaviorinthe21stCenturyImpactonMarketingStrategyDevelopmentSpringerVerlagNewYork2013compress.pdf |
| Physical Description: |
1 online resource (xx, 170 pages): text file, PDF. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781461451259 (electronic book) |