Tested advertising methods
| Main Author: | Caples, John |
|---|---|
| Other Authors: | Hahn, Fred E |
| Published: |
Paramus, NJ:
Prentice Hall,
1997.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Gift: Prof. Dr. Mohd Nor bin Nawawi |
|---|---|
| Physical Description: |
xxvi, 278 p.; 23 cm. |
| ISBN: |
9780130957016 (pbk.) 0130957011 (pbk.) |