APA Citation

Caples, J., & Hahn, F. E. (1997). Tested advertising methods (5th ed.). Paramus, NJ: Prentice Hall.

Chicago Style Citation

Caples, John, and Fred E. Hahn. Tested Advertising Methods. 5th ed. Paramus, NJ: Prentice Hall, 1997.

MLA Citation

Caples, John, and Fred E. Hahn. Tested Advertising Methods. 5th ed. Paramus, NJ: Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.