Introducing mass communication

Main Author: Gamble, Michael W
Other Authors: Gamble, Teri Kwal
Published: New York: McGraw-Hill, 1989.
Edition: 2nd ed.
Subjects:
Item Description: Gift: Zainol Ahmad Resource Center
Physical Description: xv, 549 p.
ISBN: 9780070227736 (pbk.)
007022773X (pbk.)