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| LEADER |
00648cam a2200205 7i4500 |
| 001 |
0000053216 |
| 005 |
20191213090000.0 |
| 020 |
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|a 9780071238328 (pbk.)
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| 020 |
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|a 0071238328 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.15
|b .L44 2005
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| 100 |
1 |
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|a Lehmann, Donald R
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| 245 |
1 |
0 |
|a Product management
|c Donald R. Lehmann, Russell S. Winer.
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| 250 |
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|a 4th ed.
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| 260 |
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|a New York:
|b McGraw-Hill,
|c 2005.
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| 300 |
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|a xvi, 494 p.;
|c 24 cm.
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| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 650 |
0 |
0 |
|a Product management
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| 700 |
1 |
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|a Winer, Russell S
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000068452
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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