Product management
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
New York:
McGraw-Hill,
2005.
|
| Edition: | 4th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xvi, 494 p.; 24 cm. |
|---|---|
| ISBN: |
9780071238328 (pbk.) 0071238328 (pbk.) |