Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more!

Main Author: Hahn, Fred E
Other Authors: Mangun, Kenneth G
Published: New York: John Wiley & Sons, 1997.
Edition: 2nd ed.
Subjects:
LEADER 00651cam a2200181 7i4500
001 0000053137
005 20191126090000.0
020 |a 0471154431 (pbk.)  
090 0 0 |a HF5823   |b .H35 1997 
100 1 |a Hahn, Fred E  
245 1 0 |a Do-it-yourself advertising and promotion :   |b how to produce great ads, brochures, catalogs, direct mail, Web sites and more!   |c Fred E. Hahn and Kenneth G. Mangun. 
250 |a 2nd ed. 
260 |a New York:   |b John Wiley & Sons,   |c 1997. 
300 |a xxix, 349 p. 
500 |a Gift: Prof. Dr. Mohd Nor bin Nawawi 
650 0 0 |a Advertising  
700 1 |a Mangun, Kenneth G  
999 |a 0000067821  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya