Fundamentals of marketing

Main Author: Stanton, William J
Other Authors: Etzel, Michael J, Walker, Bruce J
Published: New York: McGraw-Hill, 1994.
Edition: 10th ed.
Subjects:
LEADER 00653cam a2200205 7i4500
001 0000053109
005 20191107090000.0
020 |a 9780071135610 (pbk.)  
020 |a 0071135618 (pbk.)  
090 0 0 |a HF5415   |b .S73 1994 
100 1 |a Stanton, William J  
245 1 0 |a Fundamentals of marketing   |c William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
250 |a 10th ed. 
260 |a New York:   |b McGraw-Hill,   |c 1994. 
300 |a xxviii, 697 p.:   |b ill.;   |c 25 cm. 
650 0 0 |a Marketing  
700 1 |a Etzel, Michael J  
700 1 |a Walker, Bruce J  
997 |a Business & Accountancy, Faculty 
999 |a 0000067752  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam