Fundamentals of marketing
| Main Author: | Stanton, William J |
|---|---|
| Other Authors: | Etzel, Michael J, Walker, Bruce J |
| Published: |
New York:
McGraw-Hill,
1994.
|
| Edition: | 10th ed. |
| Subjects: |
| Physical Description: |
xxviii, 697 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
9780071135610 (pbk.) 0071135618 (pbk.) |