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| LEADER |
00798cam a2200229 7i4500 |
| 001 |
0000052800 |
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20190708090000.0 |
| 008 |
190708 eng |
| 020 |
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|a 9780273752431 (global ed.)
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| 020 |
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|a 027375243X (global ed.)
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| 090 |
0 |
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|a HF5415
|b .K68 2012
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong.
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| 250 |
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|a 14th ed.
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| 260 |
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|a Boston:
|b Pearson,
|c 2012.
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| 300 |
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|a xxiv, 637 p.:
|b ill.;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary
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| 997 |
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|a Business & Accountancy, Faculty
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000065366
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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