Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Language: | English |
| Published: |
Boston:
Pearson,
2012.
|
| Edition: | 14th ed. |
| Subjects: |
| Physical Description: |
xxiv, 637 p.: ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273752431 (global ed.) 027375243X (global ed.) |