Strategic market management
| Main Author: | Aaker, David A |
|---|---|
| Published: |
New York:
John Wiley & Sons,
2001.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00558cam a2200181 7i4500 | ||
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| 001 | 0000052755 | ||
| 005 | 20240821090000.0 | ||
| 020 | |a 0471415723 (pbk.) | ||
| 020 | |a 9780471415725 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415.13 |b .A25 2001 |
| 100 | 1 | |a Aaker, David A | |
| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker. |
| 250 | |a 6th ed. | ||
| 260 | |a New York: |b John Wiley & Sons, |c 2001. | ||
| 300 | |a xiv, 338 p.; |c 23 cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000066242 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||