Strategic market management
| Main Author: | Aaker, David A |
|---|---|
| Published: |
New York:
John Wiley & Sons,
2001.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xiv, 338 p.; 23 cm. |
|---|---|
| ISBN: |
0471415723 (pbk.) 9780471415725 (pbk.) |