Marketing : an introduction
| Other Authors: | Armstrong, Gary |
|---|---|
| Language: | English |
| Published: |
Harlow, England:
Pearson,
2012.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxxi, 603 p.: ill. (some col.); 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273762607 0136102433 |