The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment
| Main Author: | Marhanum Che Mohd Salleh |
|---|---|
| Other Authors: | Nurdianawati Irwani Abdullah |
| Language: | English |
| Published: |
Kuala Lumpur:
International Shari'ah Research Academy for Islamic Finance,
2014.
|
| Series: |
Research paper;
No. 65/2014 |
| Subjects: |