The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment

Main Author: Marhanum Che Mohd Salleh
Other Authors: Nurdianawati Irwani Abdullah
Language: English
Published: Kuala Lumpur: International Shari'ah Research Academy for Islamic Finance, 2014.
Series: Research paper; No. 65/2014
Subjects:
LEADER 01052cam a2200217 7i4500
001 0000052253
005 20200131090000.0
008 190226 eng
090 0 0 |a HG8051   |b .M37 2014 
100 0 |a Marhanum Che Mohd Salleh  
245 1 4 |a The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment   |c research team Assist. Prof. Dr. Marhanum Che Mohd Salleh, Assoc. Prof. Dr. Nurdianawati Irwani Abdullah. 
260 |a Kuala Lumpur:   |b International Shari'ah Research Academy for Islamic Finance,   |c 2014. 
300 |a 28 p.:   |b ill.;   |c 30 cm. 
490 0 |a Research paper;   |v No. 65/2014 
500 |a Gift: International Shari'ah Research Academy for Islamic Finance (ISRA) 
504 |a Includes bibliographical references 
650 0 0 |a Insurance --   |x Religious aspects --   |x Islam  
650 0 0 |a Insurance, Takaful  
650 0 0 |a Relationship marketing  
700 0 |a Nurdianawati Irwani Abdullah  
999 |a 0000063977  |b BOK  |c CLOSED ACCESS COLLECTION  |e ISRA Corner, 2nd Floor, Shah Alam