Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2009.
|
| Edition: | 9th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
644 p.: ill. (some col.); 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0135153107 (international ed.) 9780135153109 (international ed.) |