Introduction to mass communication : media literacy and culture

Main Author: Baran, Stanley J
Published: Boston: McGraw Hill, 2004.
Edition: Updated media enhanced 3rd ed.
Subjects:
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020 |a 9780072998375 (pbk.)  
020 |a 0072998377 (pbk.)  
090 0 0 |a P90   |b .B37 2004 
100 1 |a Baran, Stanley J  
245 1 0 |a Introduction to mass communication :   |b media literacy and culture   |c Stanley J. Baran. 
250 |a Updated media enhanced 3rd ed. 
260 |a Boston:   |b McGraw Hill,   |c 2004. 
300 |a xxxvi, 529 p.:   |b col. ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Media literacy  
650 0 0 |a Mass media and culture  
650 0 0 |a Mass media  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Communication (Corporate Communication), Degree 
999 |a 0000063008  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya