Introduction to mass communication : media literacy and culture

Main Author: Baran, Stanley J
Published: Boston: McGraw Hill, 2004.
Edition: Updated media enhanced 3rd ed.
Subjects:
Physical Description: xxxvi, 529 p.: col. ill.; 26 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780072998375 (pbk.)
0072998377 (pbk.)