Consumer behavior
| Main Author: | Hoyer, Wayne D |
|---|---|
| Other Authors: | Pieters, Rik, MacInnis, Deborah J |
| Language: | English |
| Published: |
Australia:
South-Western Cengage Learning,
2013.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xix, 497 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781133274490 1133274498 |