Principles of contemporary marketing
| Main Author: | Kurtz, David L |
|---|---|
| Published: |
Australia:
Thomson/South-Western,
2008.
|
| Edition: | International student ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
liv, 664 p.: col.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324536508 032453650X |