APA Citation

Kurtz, D. L. (2008). Principles of contemporary marketing (International student ed.). Australia: Thomson/South-Western.

Chicago Style Citation

Kurtz, David L. Principles of Contemporary Marketing. International student ed. Australia: Thomson/South-Western, 2008.

MLA Citation

Kurtz, David L. Principles of Contemporary Marketing. International student ed. Australia: Thomson/South-Western, 2008.

Warning: These citations may not always be 100% accurate.