Essentials of marketing

Main Author: Baines, Paul
Other Authors: Fill, Chris, Page, Kelly
Language: English
Published: Oxford: Oxford University Press, 2013.
Subjects:
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008 180409 eng
020 |a 9780199646500  
090 0 0 |a HF5415   |b .B36 2013 
100 1 |a Baines, Paul  
245 1 0 |a Essentials of marketing   |c Paul Baines, Chris Fill, Kelly Page. 
260 |a Oxford:   |b Oxford University Press,   |c 2013. 
300 |a xxiii, 413 p.:   |b iii. (chiefly col.);   |c 25 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Fill, Chris  
700 1 |a Page, Kelly  
997 |a Business & Accountancy, Faculty 
999 |a 0000059888  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000062004  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam