Essentials of marketing
| Main Author: | Baines, Paul |
|---|---|
| Other Authors: | Fill, Chris, Page, Kelly |
| Language: | English |
| Published: |
Oxford:
Oxford University Press,
2013.
|
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxiii, 413 p.: iii. (chiefly col.); 25 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780199646500 |