Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Boston:
Pearson,
2016.
|
| Edition: | 16th ed, global ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
731 p .: col. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781292092492 (electronic book) 1292092483 (pbk.) 9781292092485 (pbk.) |