APA Citation
Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed, global ed.). Boston: Pearson.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 16th ed, global ed. Boston: Pearson, 2016.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 16th ed, global ed. Boston: Pearson, 2016.
Warning: These citations may not always be 100% accurate.