rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of marketing
    sub title: a marketing strategy planning approach
  name:
    name part: Perreault, William D
    role:
      role term: creator
  name:
    name part: Cannon, Joseph P
  name:
    name part: McCarthy, E. Jerome
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: McGraw-Hill Education
    date issued: 2015
    edition: 14th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xliii, 717 p.: col. ill.; 28 cm.
  note: William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
  note: Gift: Faculty of Business & Accountancy
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
  identifier: 9781259251634
  identifier: 1259251632
  record info:
    record creation date: 180324
    record change date: 20180324090000.0
    record identifier: 0000051426