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| LEADER |
00881cam a2200241 7i4500 |
| 001 |
0000051426 |
| 005 |
20180324090000.0 |
| 008 |
180324 eng |
| 020 |
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|a 9781259251634
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| 020 |
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|a 1259251632
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| 090 |
0 |
0 |
|a HF5415
|b .P47 2015
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| 100 |
1 |
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|a Perreault, William D
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| 245 |
1 |
0 |
|a Essentials of marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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| 250 |
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|a 14th ed.
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| 260 |
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|a New York:
|b McGraw-Hill Education,
|c 2015.
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| 300 |
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|a xliii, 717 p.:
|b col. ill.;
|c 28 cm.
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Cannon, Joseph P
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| 700 |
1 |
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|a McCarthy, E. Jerome
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000061702
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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