Essentials of marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P, McCarthy, E. Jerome |
| Language: | English |
| Published: |
New York:
McGraw-Hill Education,
2015.
|
| Edition: | 14th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xliii, 717 p.: col. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781259251634 1259251632 |