APA Citation

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York: McGraw-Hill Education.

Chicago Style Citation

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th ed. New York: McGraw-Hill Education, 2015.

MLA Citation

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th ed. New York: McGraw-Hill Education, 2015.

Warning: These citations may not always be 100% accurate.