APA Citation
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2009). Basic marketing: A marketing strategy planning approach (17th ed.). Boston: McGraw-Hill/Irwin.
Chicago Style CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 17th ed. Boston: McGraw-Hill/Irwin, 2009.
MLA CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 17th ed. Boston: McGraw-Hill/Irwin, 2009.
Warning: These citations may not always be 100% accurate.