Marketing : an introduction

Main Author: Armstrong, Gary
Other Authors: Kotler, Philip
Language: English
Published: Boston: Pearson, 2015.
Edition: 12th ed., global ed.
Subjects:
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100 1 |a Armstrong, Gary  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong, Philip Kotler. 
250 |a 12th ed., global ed. 
260 |a Boston:   |b Pearson,   |c 2015. 
300 |a 672 p.:   |b ill. (some col.);   |c 28 cm. 
500 |a Gift: Faculty of Business & Accountancy 
504 |a Includes bibliographical references and index 
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700 1 |a Kotler, Philip  
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